Where Heritage Meets Movement
Tailored for today. Backed by decades of craftsmanship.
Tailored for modern movement
From weekday
to weekend
Machine washable.
Always ready
Made to perform.
Meant to lead
Grounded Futurism
Gruner & Co. began in 1949, when Salo Gutfreund — a visionary in functional fashion — transformed a former British parachute factory into a coatmaker’s workshop. What began as rubberized rainwear soon became a benchmark for protection, polish, and purpose.
Now under the direction of Salo’s granddaughter, Caroline Massel, Gruner1949 builds on that foundation with technical garments engineered for modern movement — combining stretch, structure, and storytelling.
Our guiding principle: Grounded Futurism — the fusion of heritage tailoring with intuitive, forward-thinking design.
City-ready. Tailored for movement.
Sharp, not stiff.
Packable. Stretchable. Unstoppable.
Performance dressed in polish.
“Clothing should do more than shield a man from the elements. It should remind him who he is when the world turns cold.”
— Salo Gutfreund, Founder
