Grounded Futurism
At Gruner1949, we design for the way people live now — without compromising the standards that have defined us for generations.
We call this Grounded Futurism: the union of decades-honed craftsmanship with modern performance tailoring. It’s about respecting the patterns, proportions, and construction methods that stand the test of time, while embracing fabrics, fits, and details that move with modern life.
Our pieces are engineered for comfort, stretch, and versatility — jackets that look sharp in the boardroom and move effortlessly on the street. It’s tailoring built for the present and ready for the future.
Built to Move. Born in 1949
Founded in 1949 by Salo Gutfreund, Gruner & Co. began with a dedication to protective, high-quality outerwear. Over the decades, the company expanded from rainwear into fine wool coats, leather goods, and licensed outerwear for leading fashion houses.
Craft Legacy
Every generation refined the art of garment making — combining durability with sophisticated silhouettes. The commitment to precision tailoring, premium materials, and functional design became our signature.
Today & Future
Now led by Caroline Massel, Gruner1949 fuses this heritage with performance tailoring. Our stretch blazer marks the first step in a new era — honoring our roots while reimagining what modern tailoring can be.
